{"id":1501,"date":"2023-10-10T10:39:26","date_gmt":"2023-10-10T13:39:26","guid":{"rendered":"https:\/\/grupoaspas.com\/?p=1501"},"modified":"2025-07-25T12:36:04","modified_gmt":"2025-07-25T15:36:04","slug":"etica-em-ux-e-padroes-de-design-manipulativo","status":"publish","type":"post","link":"https:\/\/grupoaspas.com\/?p=1501","title":{"rendered":"\u00c9tica em UX e Padr\u00f5es de Design Manipulativo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1501\" class=\"elementor elementor-1501\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-403f886 e-flex e-con-boxed e-con e-parent\" data-id=\"403f886\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22768cb elementor-widget elementor-widget-text-editor\" data-id=\"22768cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">10 de Outubro de 2023<\/span><\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=FIkByBFszsM\"><strong>F\u00f3rum de Programas de P\u00f3s-Gradua\u00e7\u00e3o em Computa\u00e7\u00e3o do Paran\u00e1 (ForPPGC-PR)<\/strong><\/a><\/p><p><span style=\"color: #000000;\">Online<\/span><\/p><p><span style=\"color: #000000;\">Os padr\u00f5es obscuros de design s\u00e3o pr\u00e1ticas negativas adotadas por empresas de tecnologia em suas plataformas para manipular a tomada de decis\u00e3o de quem utiliza as suas funcionalidades. Isso \u00e9 feito a partir de uma perfiliza\u00e7\u00e3o profunda de usu\u00e1rios e usu\u00e1rias, entendendo as suas prefer\u00eancias ou interesses a ponto de controlar essas pessoas. Por exemplo, em plataformas como Instagram e TikTok, o envio de notifica\u00e7\u00f5es e as m\u00e9tricas associadas (ex.: meta de visualiza\u00e7\u00f5es atingida, coment\u00e1rios, novos seguidores, curtidas, etc.) s\u00e3o chamados de padr\u00f5es de investimento social, que comp\u00f5em os chamados padr\u00f5es de captura de aten\u00e7\u00e3o. Quando ficamos cientes dessas pr\u00e1ticas e n\u00e3o as vemos como um ind\u00edcio do nosso \u201cprogresso&#8221; na plataforma, reduzimos o controle que ela tem sobre n\u00f3s. Essa palestra descreve esse e outros padr\u00f5es, inclusive aqueles voltados a crian\u00e7as, de forma a trazer uma vis\u00e3o cr\u00edtica sobre os avan\u00e7os dessa pr\u00e1tica, que n\u00e3o visa o bem-estar da pessoa usu\u00e1ria. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>10 de Outubro de 2023 F\u00f3rum de Programas de P\u00f3s-Gradua\u00e7\u00e3o em Computa\u00e7\u00e3o do Paran\u00e1 (ForPPGC-PR) Online Os padr\u00f5es obscuros de design s\u00e3o pr\u00e1ticas negativas adotadas por empresas de tecnologia em suas plataformas para manipular a tomada de decis\u00e3o de quem utiliza as suas funcionalidades. Isso \u00e9 feito a partir de uma perfiliza\u00e7\u00e3o profunda de usu\u00e1rios [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-1501","post","type-post","status-publish","format-standard","hentry","category-palestras"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c9tica em UX e Padr\u00f5es de Design Manipulativo - ASPAS - Aspectos Sociot\u00e9cnicos em Plataformas de Software<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupoaspas.com\/?p=1501\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tica em UX e Padr\u00f5es de Design Manipulativo - ASPAS - Aspectos Sociot\u00e9cnicos em Plataformas de Software\" \/>\n<meta property=\"og:description\" content=\"10 de Outubro de 2023 F\u00f3rum de Programas de P\u00f3s-Gradua\u00e7\u00e3o em Computa\u00e7\u00e3o do Paran\u00e1 (ForPPGC-PR) Online Os padr\u00f5es obscuros de design s\u00e3o pr\u00e1ticas negativas adotadas por empresas de tecnologia em suas plataformas para manipular a tomada de decis\u00e3o de quem utiliza as suas funcionalidades. Isso \u00e9 feito a partir de uma perfiliza\u00e7\u00e3o profunda de usu\u00e1rios [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grupoaspas.com\/?p=1501\" \/>\n<meta property=\"og:site_name\" content=\"ASPAS - Aspectos Sociot\u00e9cnicos em Plataformas de Software\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-10T13:39:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-25T15:36:04+00:00\" \/>\n<meta name=\"author\" content=\"Carolina Neves\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina Neves\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/grupoaspas.com\/?p=1501#article\",\"isPartOf\":{\"@id\":\"https:\/\/grupoaspas.com\/?p=1501\"},\"author\":{\"name\":\"Carolina Neves\",\"@id\":\"https:\/\/grupoaspas.com\/#\/schema\/person\/c3affed9f98ac5cf5bd43c0ae2b08326\"},\"headline\":\"\u00c9tica em UX e Padr\u00f5es de Design Manipulativo\",\"datePublished\":\"2023-10-10T13:39:26+00:00\",\"dateModified\":\"2025-07-25T15:36:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/grupoaspas.com\/?p=1501\"},\"wordCount\":207,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/grupoaspas.com\/#organization\"},\"articleSection\":[\"Palestras\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/grupoaspas.com\/?p=1501#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grupoaspas.com\/?p=1501\",\"url\":\"https:\/\/grupoaspas.com\/?p=1501\",\"name\":\"\u00c9tica em UX e Padr\u00f5es de Design Manipulativo - ASPAS - Aspectos Sociot\u00e9cnicos em Plataformas de Software\",\"isPartOf\":{\"@id\":\"https:\/\/grupoaspas.com\/#website\"},\"datePublished\":\"2023-10-10T13:39:26+00:00\",\"dateModified\":\"2025-07-25T15:36:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/grupoaspas.com\/?p=1501#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/grupoaspas.com\/?p=1501\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/grupoaspas.com\/?p=1501#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/grupoaspas.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c9tica em UX e Padr\u00f5es de Design Manipulativo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/grupoaspas.com\/#website\",\"url\":\"https:\/\/grupoaspas.com\/\",\"name\":\"Grupo ASPAS\",\"description\":\"Site do Grupo de Pesquisa de Aspectos Sociot\u00e9cnicos em Plataformas de Software da UFRPE\",\"publisher\":{\"@id\":\"https:\/\/grupoaspas.com\/#organization\"},\"alternateName\":\"ASPAS - Aspectos Sociot\u00e9cnicos em Plataformas de Software\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/grupoaspas.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/grupoaspas.com\/#organization\",\"name\":\"ASPAS - Aspectos Sociot\u00e9cnicos em Plataformas de Software\",\"url\":\"https:\/\/grupoaspas.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/grupoaspas.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/grupoaspas.com\/wp-content\/uploads\/2025\/03\/cropped-Frame-337.png\",\"contentUrl\":\"https:\/\/grupoaspas.com\/wp-content\/uploads\/2025\/03\/cropped-Frame-337.png\",\"width\":319,\"height\":88,\"caption\":\"ASPAS - Aspectos Sociot\u00e9cnicos em Plataformas de Software\"},\"image\":{\"@id\":\"https:\/\/grupoaspas.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/grupoaspas.com\/#\/schema\/person\/c3affed9f98ac5cf5bd43c0ae2b08326\",\"name\":\"Carolina Neves\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/grupoaspas.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/22da7d53b24e43b86a5b34b3bd412106?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/22da7d53b24e43b86a5b34b3bd412106?s=96&d=mm&r=g\",\"caption\":\"Carolina Neves\"},\"url\":\"https:\/\/grupoaspas.com\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9tica em UX e Padr\u00f5es de Design Manipulativo - ASPAS - Aspectos Sociot\u00e9cnicos em Plataformas de Software","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grupoaspas.com\/?p=1501","og_locale":"pt_BR","og_type":"article","og_title":"\u00c9tica em UX e Padr\u00f5es de Design Manipulativo - ASPAS - Aspectos Sociot\u00e9cnicos em Plataformas de Software","og_description":"10 de Outubro de 2023 F\u00f3rum de Programas de P\u00f3s-Gradua\u00e7\u00e3o em Computa\u00e7\u00e3o do Paran\u00e1 (ForPPGC-PR) Online Os padr\u00f5es obscuros de design s\u00e3o pr\u00e1ticas negativas adotadas por empresas de tecnologia em suas plataformas para manipular a tomada de decis\u00e3o de quem utiliza as suas funcionalidades. Isso \u00e9 feito a partir de uma perfiliza\u00e7\u00e3o profunda de usu\u00e1rios [&hellip;]","og_url":"https:\/\/grupoaspas.com\/?p=1501","og_site_name":"ASPAS - Aspectos Sociot\u00e9cnicos em Plataformas de Software","article_published_time":"2023-10-10T13:39:26+00:00","article_modified_time":"2025-07-25T15:36:04+00:00","author":"Carolina Neves","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Carolina Neves","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/grupoaspas.com\/?p=1501#article","isPartOf":{"@id":"https:\/\/grupoaspas.com\/?p=1501"},"author":{"name":"Carolina Neves","@id":"https:\/\/grupoaspas.com\/#\/schema\/person\/c3affed9f98ac5cf5bd43c0ae2b08326"},"headline":"\u00c9tica em UX e Padr\u00f5es de Design Manipulativo","datePublished":"2023-10-10T13:39:26+00:00","dateModified":"2025-07-25T15:36:04+00:00","mainEntityOfPage":{"@id":"https:\/\/grupoaspas.com\/?p=1501"},"wordCount":207,"commentCount":0,"publisher":{"@id":"https:\/\/grupoaspas.com\/#organization"},"articleSection":["Palestras"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/grupoaspas.com\/?p=1501#respond"]}]},{"@type":"WebPage","@id":"https:\/\/grupoaspas.com\/?p=1501","url":"https:\/\/grupoaspas.com\/?p=1501","name":"\u00c9tica em UX e Padr\u00f5es de Design Manipulativo - ASPAS - Aspectos Sociot\u00e9cnicos em Plataformas de Software","isPartOf":{"@id":"https:\/\/grupoaspas.com\/#website"},"datePublished":"2023-10-10T13:39:26+00:00","dateModified":"2025-07-25T15:36:04+00:00","breadcrumb":{"@id":"https:\/\/grupoaspas.com\/?p=1501#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grupoaspas.com\/?p=1501"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/grupoaspas.com\/?p=1501#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/grupoaspas.com\/"},{"@type":"ListItem","position":2,"name":"\u00c9tica em UX e Padr\u00f5es de Design Manipulativo"}]},{"@type":"WebSite","@id":"https:\/\/grupoaspas.com\/#website","url":"https:\/\/grupoaspas.com\/","name":"Grupo ASPAS","description":"Site do Grupo de Pesquisa de Aspectos Sociot\u00e9cnicos em Plataformas de Software da UFRPE","publisher":{"@id":"https:\/\/grupoaspas.com\/#organization"},"alternateName":"ASPAS - Aspectos Sociot\u00e9cnicos em Plataformas de Software","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grupoaspas.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/grupoaspas.com\/#organization","name":"ASPAS - Aspectos Sociot\u00e9cnicos em Plataformas de Software","url":"https:\/\/grupoaspas.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/grupoaspas.com\/#\/schema\/logo\/image\/","url":"https:\/\/grupoaspas.com\/wp-content\/uploads\/2025\/03\/cropped-Frame-337.png","contentUrl":"https:\/\/grupoaspas.com\/wp-content\/uploads\/2025\/03\/cropped-Frame-337.png","width":319,"height":88,"caption":"ASPAS - Aspectos Sociot\u00e9cnicos em Plataformas de Software"},"image":{"@id":"https:\/\/grupoaspas.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/grupoaspas.com\/#\/schema\/person\/c3affed9f98ac5cf5bd43c0ae2b08326","name":"Carolina Neves","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/grupoaspas.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/22da7d53b24e43b86a5b34b3bd412106?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/22da7d53b24e43b86a5b34b3bd412106?s=96&d=mm&r=g","caption":"Carolina Neves"},"url":"https:\/\/grupoaspas.com\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/grupoaspas.com\/index.php?rest_route=\/wp\/v2\/posts\/1501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupoaspas.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupoaspas.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupoaspas.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grupoaspas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1501"}],"version-history":[{"count":7,"href":"https:\/\/grupoaspas.com\/index.php?rest_route=\/wp\/v2\/posts\/1501\/revisions"}],"predecessor-version":[{"id":1819,"href":"https:\/\/grupoaspas.com\/index.php?rest_route=\/wp\/v2\/posts\/1501\/revisions\/1819"}],"wp:attachment":[{"href":"https:\/\/grupoaspas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupoaspas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupoaspas.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}